Jim Hutchison

• Corporate Branding
• Design Management
• Collateral Communications

Creative Services

Supervised branding, design and production of marketing pieces for BCBSA. Responsible for monitoring the visual appearance of the corporate brand and other visual elements in printed materials.

• BlueCard Marketing Brochures
• Medical Cost Reference Guide
• Ageless Heroes Program
•   Blue Distinction Program
• Print Ads

Project: Blue Distinction is a designation program that recognizes medical facilities demonstrating expertise in delivering quality specialty care. Marketing materials include consumer and provider brochures, e-newsletter and on-site signage.

Client: Blue Cross and Blue Shield Association