Jim Hutchison

• Corporate Branding
• Design Management
• Collateral Communications

Creative Services

Supervised branding, design and production of marketing pieces for BCBSA. Responsible for monitoring the visual appearance of the corporate brand and other visual elements in printed materials.

• BlueCard Marketing Brochures
• Medical Cost Reference Guide
• Ageless Heroes Program
• Blue Distinction Program
•   Print Ads

Project: Print ads highlighting BCBS Plan BlueWorks initiatives and programs that result in targeted, more effective and affordable care for our members. These programs offer innovative approaches for a broad spectrum of complex conditions such as asthma, cronic illness and patient safety.

Client: Blue Cross and Blue Shield Association