Jim Hutchison

• Corporate Branding
• Design Management
• Collateral Communications

Creative Services

Supervised branding, design and production of marketing pieces for BCBSA. Responsible for monitoring the visual appearance of the corporate brand and other visual elements in printed materials.

• BlueCard Marketing Brochures
•  Medical Cost Reference Guide
• Ageless Heroes Program
• Blue Distinction Program
• Print Ads

Project: Developed a multimedia Medical Cost Reference Guide combining print, interactive CD-ROM and public Web site. Users of the guide can read through the published report, download PowerPoint presentation slides of key data from the CD-ROM or quickly explore particular issues or topics on the Web site.

Client: Blue Cross and Blue Shield Association