Jim Hutchison

• Corporate Branding
• Design Management
• Collateral Communications

Creative Services

Supervised branding, design and production of marketing pieces for BCBSA. Responsible for monitoring the visual appearance of the corporate brand and other visual elements in printed materials.

• BlueCard Marketing Brochures
• Medical Cost Reference Guide
•  Ageless Heroes Program
• Blue Distinction Program
• Print Ads

Project: Created a series of posters and ads promoting participation in the Blue Cross and Blue Shield Association’s Ageless Heroes Program. A special awards program celebrating the achievements of our nation’s seniors.

Client: Blue Cross and Blue Shield Association